Top 5 Social Apps on Android in Kenya, Q4 2024

In the final quarter of 2024, the top social apps on the Android platform in Kenya showed diverse performance trends. This analysis is based on data from Sensor Tower, offering insights into downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE saw a notable increase in weekly downloads, peaking at 98K in early December. The app's weekly revenue grew steadily, reaching approximately $14.8K in late November. Active users remained robust, averaging around 4.7M throughout the quarter.

SOYO: Meet & Chat Party experienced steady weekly revenue, peaking at $2.1K in December. Downloads fluctuated, with a notable drop to 14K mid-December before recovering to 20.8K by the end of the year. Active user numbers grew from 49K to 61K over the quarter.

Tango- Live Stream, Video Chat showed a varied performance, with downloads increasing to 10K by the end of December. Revenue fluctuated, dipping to $171 in early December before rising to $1.3K at year-end. Active users peaked at 46K in the final week.

Instagram maintained consistent weekly downloads, with a high of 48K in December. Revenue saw a peak of $1.6K in mid-November. Active users increased steadily, reaching over 3.5M by the end of the quarter.

Facebook also showed strong performance, with downloads reaching 57K in early December. Revenue remained stable, peaking at $1.4K in late November. Active users fluctuated, ending the quarter with approximately 4.6M.

These insights reflect the dynamic landscape of social apps in Kenya, with varying trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.